BrIEf

For the 2025 Grammy Awards I was briefed to design a 360° advertising and broadcast package, as well as big screen content for the award show itself.

We needed an approach that brought new life to the iconic gramophone, while celebrating the heritage of the brand, and the excellence that the awards stand for.

By treating the gramophone with beautiful etched patterns and setting it into a surrealist organic environment and augmenting the gramophone looks with modern and dynamic animated typography. An exciting and luxurious design system was created to work across all all platforms, throughout the awards cycle from nomination to post ceremony content.

Studio
Hello Charlie

Client
The Recording Academy

Delivery
360 Advertising & Broadcast package
Awards show visuals

My Role
Design Director & 3D Lead