BrIEf

The run up to Christmas is a stressful time for most people, and the busiest time of the year for postal and delivery services. So, in contrast to this, FedEx wanted to give its followers a moment of calm and order with a series of oddly satisfying looping animations.

Each animation takes its theme from an area of FexEx’s technologically advanced parcel sorting hub, the miles of conveyor belts, the multi level parcel shoots, automated small parcel sorting systems, and the air freight terminal.

Seeded in the 4 weeks running up to Christmas 2019, the whole campaign generated tens of millions of views, and hundreds of thousands of comments, gaining a level of engagement that far exceeds anything the brand has achieved before.

Studio
HyperSlice Design

Client
FedEx Express

Delivery
4x 2K Loops

My Role
Director, CG Artist

Awards
The Drum Media Awards:
Best B2B Sector Social Media Strategy / Campaign