BBC3 Channel Idents

BrIEf

BBC 3 is back on terrestrial TV! And to celebrate its return, the channel commissioned a total re-brand, including a new creative approach for its iconic channel idents.

Working in close collaboration with director Robert Strange at Blink Ink, Toby developed the three hand characters to symbolise the playful, youthful, and irreverent nature of the BBC 3 brand.

Working from scratch Toby built the three rigged 3D hand models, established the lighting and texture treatment, developed the colour palette, the even built hundreds of props to feature in the many iterations of the idents that would be built going forwards.

Toby also worked with Robert to develop and visualise over twenty ident scenarios, refining styleframes and building up a brand bible for the idents. And Toby consulted with the BBCs production partners on how to properly replicate the look and feel of the idents going forwards.

Studio
Blink Ink

Client
BBC 3

Delivery
Brand identity & 3D assets

My Role
Design Director & CG Artist